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What Session?
The difficulty with conference agendas is the sheer volume of material that needs to be easily accessible to attendees. I created a system for BCBSA conference materials that would allow attendees to easily track which sessions were running and where, and had a clean and clear callout system for breakout sessions.
Client: Blue Cross and Blue Shield Association
Woof! Woof!
Shurfine wanted to launch a new line of dry dog and cat foods. For this competitive market we chose cute pet photography that would engage with customer's eye, mimicking the bond between pet and owner. Bold yet soft color coding made for a very clean, easily differentiated package design on shelf.
Client: Topco Associates for Shurfine
What a Girl Wants
The challenge with designing for teenagers is their unbelievably short attention span. While a brand may have 4 seconds to grab an adult shopper's attention, this time is halved for teens. So strong graphics that tap into the now are essential. For Goody's new teen line line of hair products such as barrettes and hairbrushes, we presented 3 concepts to the client, 2 of which were combined to produce a colourful bullseye pattern and fun photography.
Client: Source, Inc. for Goody
Teatime
Full Circle needed a redesign of their line of tea within the parameters of the existing brand standards. I chose a design that emphasized the mood each flavor was to evoke, strongly hinting at travel destinations. I also created an easy color-coding that could easily be extended. The product line won the 2005 PL Buyer Packaging Award.
Client: Topco Associates for Full Circle
Something Fishy
Full Circle brand was expanding into the frozen fish category. I chose a design and photography style that would evoke elegant seafood, coordinating photographers, food stylists and recipe developers, and created an easy color-coding that could easily be extended. The product line won the 2007 PL Buyer Packaging Award.
Client: Topco Associates for Full Circle
Party Time
In these days of entertaining on the fly, we created a line of frozen appetizers for Big Y supermarkets that could be served at any cocktail party with pride. Working closely with photographers and food stylists, we designed a package that was image-driven and would be eye-catching on shelf. The banner was actually a cocktail napkin, color coded for each variety.

Client: Topco Associates for Big Y
More Nuts
Big Y supermarkets wanted something elegant but classic. I designed this label using photography of the whole product and an old-fashioned looking ribbon to denote flavor. Each ribbon is color coded to flavor.
Client: Topco Associates for Big Y
Spice Me Up!
Big Y supermarkets wanted to launch a new line of spices within their own private label that would stand out on shelves and rival McCormick. I designed the line, chose illustrations that would soften the look in contrast to the strong top banner, and completed all production work.
Client: Topco Associates for Big Y
Don't Skip Breakfast!
Full Circle brand wanted to redesign their tired old cereal line and create something fresh, upscale and with health benefits flagged out. I created this photography-driven look in which the color coding was in the placemat and garnishes. For children's cereals, I decided on toys in the background to evoke playfulness.
Client: Topco Associates for Full Circle
Durex Safe
Durex brand condoms are distributed in over 20 countries. Each had it's own design. Working as part of a team, we developed concepts for each type of condom in which imagery and color coding would be the same no matter what country of what language the product was to be sold in.
Client: Landor Associates for Durex
Ageless Heroes
This is an annual event sponsored by Blue Cross Blue Shield Association which required integrated collateral. I designed the awards program and advertising collateral using photography supplied by the program photographer.
Client: Blue Cross Blue Shield Association
Pie Anyone?
Here's an example of a budget brand that doesn't need to scrimp on color or pizzazz. ValuTime frozen fruit pies were challenging in the design restrictions due to the printing process and substrate. I chose 4 spot colors and did the illustrations for each flavor.
Client: Topco Associates for ValuTime
Meats Galore
Full Circle brand was expanding into the meat category and needed an upscale design and photography style that would show the quality of the product. Working with photographers, food stylists and recipe research, I created an easy color-coding that could easily be extended.
Client: Topco Associates for Full Circle
Stylin'
Coiffeur Copenhagen is a styling salon that wanted a simple, user friendly (especially for old folks) website. I designed this page in a muted color palette without Flash or animation so that the user experience would be simple even for the most outdated computers.
http://coiffeurcopenhagen.com
Client: Coiffeur Copenhagen
Therapy
KEAS Atrium Therapeutic Services needed a new website to launch the business. This was to be a simple, user friendly website that did not require any tech savvy to navigate. The clean design and photography is designed as a calming effect, promising peace to the client. Brochures accompany the site.
Client: KEAS