What a Girl Wants
The challenge with designing for teenagers is their unbelievably short attention span. While a brand may have 4 seconds to grab an adult shopper's attention, this time is halved for teens. So strong graphics that tap into the now are essential. For Goody's new teen line line of hair products such as barrettes and hairbrushes, we presented 3 concepts to the client, 2 of which were combined to produce a colourful bullseye pattern and fun photography.
Client: Source, Inc. for Goody