Something Fishy
Award: 2007 PL Buyer Packaging Award Client: Topco Associates for Full Circle Full Circle brand was expanding into the frozen fish category and needed an upscale design for a line of 7 items, with the possibility of line extension in the future. We chose a design and photography style that would evoke elegant seafood, working with photographers, food stylists and recipe research, and created an easy color-coding that could easily be extended. |
Teatime
Award: 2005 PL Buyer Packaging Award Client: Topco Associates for Full Circle Full Circle brand wanted to redesign their line of tea within the parameters of the existing brand standards which included a white background with swirls on it. We chose a design that emphasized the mood each flavor was to evoke, strongly hinting at travel destinations and different font styles for each location. We also created an easy color-coding that could easily be extended as new items were added to the line. |